Social Media Marketing Trends in 2015
2015 Marketing trends are now totally focusing on the success for the business. A variety of the platforms are coming in market each day, publishing the new and advance form of social activities. Some of the top most ranked sites are known to the globe but the rest of the millions of web pages are still in the race. Digital Marketing is all about making your site famous than others in terms of the numbers of the reviews it get from the user and the hits the site occupy having a vast number of users active on that site. Doing so not only help to improve the raking of the site but also publishing the site on the search engines.
The recent research and case studies says that the one-fourth of the world’s population is using social media which is a very huge number. People using these social media are posting their pictures and videos, pining their interest and instagraming. In a minute 4.7 million posts are updated to Tumblr; 277,000 snaps are shared on Snapchat; and more than 5 million videos are viewed on YouTube.
The evolution of social media from 2004 to 2014 has a huge success tale from launching Facebook then YouTube and twitter and finally Instagram in 2014.Social ads offer the opportunities building awareness, target focusing on geographic, demographic and behavioral data. As well as, many of the advertisement can be contextually placed adjacent to relevant topics. Many of the platforms also offer remarketing opportunities for visitors who abandoned your site or shopping cart and returned to social.
Successful business on Instagram
More than 16 billion photos have been shared on Instagram. With an average of 55 million uploaded each day, that’s a lot of selfies. But it also means a lot of money for brands is invested who figure out how to use the fast-growing social network. Instagram is a mobile application that allow the users to share their life stories and events, using the photos with lots of filters and captions. Similar to Facebook, photos are posted to a feed and followers can view what is being shared and leave comments or click on a ‘heart’ to ‘like’ the photo. Also people can tag a specific location to a picture. Similar to Twitter, users can view a feed of the most popular photos around the world from other public-sharing users or only view the photos in the feed of the people they are following.
For today’s world of teens and adults all of them are attracted towards the social media communication. The study found that Instagram plays an important role for many teens and young adults, supporting and inspiring them along their journeys of self-discovery and self-expression. Around 300 million users are active on Instagram sharing a huge number of 70 million phots and videos each day.
Standout as a business with Instagram and Twitter
The social media platform is crowded. While this presents benefits like the ability to get in front of the masses, it presents a somewhat larger hurdle, making your profile and presence hold in mind set of the people. There are several ways to stand out with Instagram these are Get to Work on Your Profile, Use Hashtags, Optimize Your Images, Post Regularly, Become a Curator, Comment & Like, Geo-Tag and tag people while talking about the stand outs with the Twitter the goals are Ziz when they Zaz(meaning check what people are up to and then respond accordingly), use brief sentences and links, use one word(means one word use that has a great impact),stretch the truth, update frequently, and the main point one should focus on is Acknowledge your audience it really help you to publishing your impact on to the audiences.
How to reach targeted audience with Instagram as well as on Twitter?
If you’re running out ideas about what to post on your business Instagram account, here are some Instagram marketing tips that will help outsourcing previous Instagram marketing campaigns. There are some of the major points by which we can increase our marketing and target the audiences. Here are some of them.
- Publishing your products
- Showcase your service equipment
- Post about alternative uses
- Show a demo
- Go with the trends
- Ask the audience
- Share an experience
Discussing about targeting the audiences with twitter there are several new tools that make it even easier to create, manage and activate your audience on Twitter. The new features include audience list upload capability, better management tools for audiences, mobile advertising IDs and mobile phone numbers and improved targeting options to help advertisers reach more advanced users similar to their existing audiences. The goals for marketing and targeting audiences with twitter can be some of these:
- Get credibility through a promoted account
- Communicate With respected Brand Supporters
- Target a Specific age-Group
- Follow Customer Interests
- Presence of mind while Inactive Customers
- Connect With Potential Customers